You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Consumer Perception.
ANA has found 104 results for you, in 341 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The sound of silence

This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth...

Catalogue: Latin America 2001
Authors: Jaime Troiano, Walter Costa, Sérgio Guardado
May 1, 2001
×

Citation

Troiano, Costa and Guardado (2001a, May 01). The sound of silence. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-sound-of-silence


Research papers

Brand building

This paper aims to demonstrate that the retailer as a brand is more than just the sum of a number of disparate parts and that it has a role to play in shaping the retailers’ strategy not just impacting upon it. When a retailer has a strong brand...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Colleen Ryan
June 15, 1989
×

Citation

Ryan, C. (1989a, June 15). Brand building. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/brand-building


Research papers

Optimising flavours and fragrances for international markets

Flavours and fragrances are important ingredients in a large range of consumable products. If such products are to be successful, it is important that these aspects are not only optimised sensorially for different segments of the international...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Anthony A. Williams
June 15, 1989
×

Citation

Williams, A. A. (1989a, June 15). Optimising flavours and fragrances for international markets. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/optimising-flavours-and-fragrances-for-international-markets


Research papers

Measurement of consumer perception and evaluation of odours as an aid to perfume selection

The physiological and psychological processes involved in odour perception are still not properly understood. It is not surprising therefore that researchers can experience difficulties when conducting consumer research for perfume development...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hugh Bain
June 15, 1989
×

Citation

Bain, H. (1989a, June 15). Measurement of consumer perception and evaluation of odours as an aid to perfume selection. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/measurement-of-consumer-perception-and-evaluation-of-odours-as-an-aid-to-perfume-selection


Research papers

To serve them all our days

The financial service industry is moving towards a more consumer, rather than product-led, orientation, with the philosophy of good service now becoming increasingly important. However, in this expanding area of market research the facilitator and...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Kate Willis, Amanda Keech
June 15, 1988
×

Citation

Willis and Keech (1988a, June 15). To serve them all our days. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/to-serve-them-all-our-days


Research papers

Rebuilding the shattered image of a tourist destination through effective market research and public relations

The research proved that a proportion of tourists, mainly in the German market who had never been to Cyprus, considered the island unsafe mainly because of its proximity to the Middle East and the existing situation with the Turkish army on the...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: A. Andronicou
May 4, 1988
×

Citation

Andronicou, A. (1988a, May 04). Rebuilding the shattered image of a tourist destination through effective market research and public relations. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/rebuilding-the-shattered-image-of-a-tourist-destination-through-effective-market-research-and-public-relations


Research papers

Pricing theatre seats

The paper presents the case of a Dutch theatre facing the problem of revising the range of seat categories, and of setting the ticket prices on the basis of sales records and of consumer demand. Demand was analysed through interviews aiming at...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Gabriele Morello
October 26, 1987
×

Citation

Morello, G. (1987a, October 26). Pricing theatre seats. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/pricing-theatre-seats


Research papers

Perceived polarity in retailing

According to Davidson, this polarity was structured along a single axis opposing mass merchandising and highly specialised boutiques with "conventional and often non programmed single line stores" in between. Such a polarity could be observed for...

Catalogue: ESOMAR Congress 1987
Author: Marc Filser
September 1, 1987
×

Citation

Filser, M. (1987a, September 01). Perceived polarity in retailing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/perceived-polarity-in-retailing


Research papers

Concept research in industrial products and advertising

The paper defines product-concept and the importance of its identification in new-product development. Whether consumer- or industrial-oriented, new-product success relies to an important extent on what the purchaser perceives in it as satisfactory...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Susana Tisler
June 15, 1986
×

Citation

Tisler, S. (1986a, June 15). Concept research in industrial products and advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/concept-research-in-industrial-products-and-advertising