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Research papers

The trade as a consumer

Just as consumers purchase goods from a retailer so do wholesalers and retailers buy products from a manufacturer. This paper takes the concept of penetration and repeated purchase, previously developed for use with consumer panels, and applies it to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alan J. Handyside, Pauline S. Irons
June 15, 1976
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Citation

Handyside and Irons (1976a, June 15). The trade as a consumer. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-trade-as-a-consumer


Research papers

At least sixty percent of promotion material is wasted!

Our study was based on representative samples of important groups of the food trade: 50 interviews among wholesale companies: 50 interviews among central offices of chains and 333 interviews among retailers with an annual sales volume of DM 200.000...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Wolfgang Schaefer
Company: Schaefer market research GmbH
June 15, 1976
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Citation

Schaefer, W. (1976a, June 15). At least sixty percent of promotion material is wasted!. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/at-least-sixty-percent-of-promotion-material-is-wasted-


Research papers

The measurement of fashion

ICI Fibres' products are sold to a variety of industries, but this paper is concerned only with the apparel textile trade. The position of ICI in this trade is shown in a highly simplified diagram of the main stages in the textile pipeline from fibre...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: J. l. Harrison, A. M. Hughes
December 4, 1974
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Citation

Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-measurement-of-fashion


Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974
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Citation

, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht


Research papers

Order form research for trade conscious marketing (German)

Now is a common practice to measure the degree of availability of a brand at the point of sale, scarcely anyone has given thought to investigating how this availability comes about and what factor influence it. In this case, the order form is not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Manfred Schürmeyer
Company: Nielsen
September 1, 1974
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Citation

Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing (German). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing-german-


Research papers

Order form research for trade conscious marketing

Now is a common practice to measure the degree of availability of a brand at the point of sale, scarcely anyone has given thought to investigating how this availability comes about and what factor influence it. In this case, the order form is not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Manfred Schürmeyer
Company: Nielsen
September 1, 1974
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Citation

Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing


Research papers

The IHA retail trade index

In this highly competitive situation the "IHA Retail Trade Index" provides every retailer with information about: - the size of the various markets; - their and their competitors' share of the market; - the importance of various product groups within...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: M. Gautschi
April 1, 1974
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Citation

Gautschi, M. (1974a, April 01). The IHA retail trade index. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-iha-retail-trade-index


Research reports

Thwaites image study

The total research program was initiated in order toderive a composite picture of how Thwaites as a company wasseen by its customers - both consumers and the Trade.This report concerns the questionnaire study which wascarried out following an initial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1973
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Citation

, C. (1973a, October 23). Thwaites image study . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/thwaites-image-study-


Research reports

Image research

The total research project was initiated in order toderive a composite picture of how Thwaites as a company isseen by its customers - both the consumers who drink Thwaites products and the Trade who sell those products. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973
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Citation

, C. (1973a, August 19). Image research . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/image-research-