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Research papers

Management of competitive information within a global company

Against the background of European integration and globalisation of the aerospace industry competitive intelligence receives new significance. More than ever before good knowledge of one’s competitors is essential if one wishes to succeed in...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Anke Sturtzel
March 1, 1999
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Citation

Sturtzel, A. (1999a, March 01). Management of competitive information within a global company. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/management-of-competitive-information-within-a-global-company


Research papers

Consumer VS. producer

If competitive intelligence professionals are to add value to organisational imperatives intelligence must become a central component of users decision-making processes. Competitive intelligence must make a material difference to the agendas of...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Douglas C. Bernhardt
March 1, 1999
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Citation

Bernhardt, D. C. (1999a, March 01). Consumer VS. producer . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/consumer-vs-producer-


Research papers

Data, data everywhere, but no competitive intelligence in sight

Data, data everywhere but no competitive intelligence in sight describes many of the competitive intelligence systems in place today. Competitive intelligence - when used to its fullest with adequate knowledge dissemination - can actually help...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Alecia S. Helton
March 1, 1999
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Citation

Helton, A. S. (1999a, March 01). Data, data everywhere, but no competitive intelligence in sight . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-data-everywhere-but-no-competitive-intelligence-in-sight-


Research papers

Global developments in competitive intelligence

This paper presents an overview of the global developments in competitive intelligence and discusses the development of business intelligence/ competitive intelligence in North America contrasting the development with other regions of the world....

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Ruth Stanat
Company: SIS International Research
March 1, 1999
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Citation

Stanat, R. (1999a, March 01). Global developments in competitive intelligence. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/global-developments-in-competitive-intelligence


Research papers

Aiming at knowledge

Strategic marketing decisions call for up-to-date and reliable information about market developments. Information is necessary in order to be able to successfully capitalize on current developments in the environment. Information or rather knowledge...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: Arjen Kuijten, Edward Hermans
Company: NIPO
March 1, 1999
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Citation

Kuijten and Hermans (1999a, March 01). Aiming at knowledge. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/aiming-at-knowledge


Research papers

Market and competitive intelligence

Market and competitive intelligence are derived from various management disciplines which are now converging to form a powerful new tool delivering considerable strategic competitive advantage. Market and competitive intelligence are therefore an...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Fredrik Nauckhoff
March 1, 1999
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Citation

Nauckhoff, F. (1999a, March 01). Market and competitive intelligence . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/market-and-competitive-intelligence-


Research papers

Understanding the impact

This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: David Smith, Jonathan Fletcher
Company: DVL Smith Ltd
March 1, 1999
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Citation

Smith and Fletcher (1999a, March 01). Understanding the impact . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/understanding-the-impact-


Research papers

Business intelligence and competitive intelligence

This paper assesses the state of business intelligence and competitive intelligence in Mexico and Latin America and assesses historical and cultural factors that must be addressed specifically in this geographical area.

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Gustavo Mendez-Kuhn
March 1, 1999
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Citation

Mendez-Kuhn, G. (1999a, March 01). Business intelligence and competitive intelligence . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/business-intelligence-and-competitive-intelligence-


Research papers

The bridge between market research and competitive intelligence

This paper gives an overview of some approaches of competitive intelligence followed by the description of a Competitive Intelligence Tracking System (CITS) as implemented in various French industrial groups. A precise presentation of the different...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Francis Jakobiak
March 1, 1999
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Citation

Jakobiak, F. (1999a, March 01). The bridge between market research and competitive intelligence. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-bridge-between-market-research-and-competitive-intelligence