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Research reports

Qualitative research on TCP first aid gel outer pack design, tube and leaflet communication and product responses

This research was designed to examine consumer reactionsto TCP First Aid Gel pack presentation and product form,in comparison with Savlon Antiseptic Cream and GermoleneAntiseptic Ointment. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 29, 1974

Research papers

A 2E2N approach to customer satisfaction surveys

This paper describes a two stage customer satisfaction methodology that identifies the relevant attributes in products or services, evaluates their importance degree, qualifies the attributes from the point of view of their nature, evaluates the...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Author: Luiz Sá Lucas
May 1, 1995

Research papers

Gaining a competitive edge

This paper discusses the need for supplementing the research you do on your customers with research on your competitors. This approach will provide your firm with a more complete database upon which to formulate its strategies and tactics. The paper...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: John S. Chapman
June 15, 1992

Research papers

Competition with other sector: A global strategy

In a highly regulated industry such as banking, competition from other sectors is something that you first try to avoid by regulation, making it legally impossible for those sectors to enter the fields traditionally reserved to banking.

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Eduardo Merigó
February 1, 1985

Research papers

Competitive intelligence in Europe

This paper considers the development of competitive intelligence as a formal discipline. The sums spent on competitor analysis in Europe are still relatively small but dependence on customer analysis is being diluted as an increasing number of...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Chris West
March 1, 1999

Research papers

In search for the most ideal site location for a shop

Cees Moorman and Maijan Smit both work at Ahold Vastgoed BV as Head Market Research and Head Customer Radius Research. Because of the close cooperation between Customer Radius Research and Site Location Research a Market Research Department is formed...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Kees Moorman, Marjan Smit
June 15, 1993

Research papers

Beyond positioning

Advertisers working with retailers often find it difficult to differentiate them from competitors. The retailing mixes close that the bases of differences shrink. Advertising and communication now receives the task of creating this difference, a...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Jean-Nöel Kapferer
June 4, 1986