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Videos
I will tell you what they want, what they really really want
A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 15, 2014
Videos
The gift of insight
The dawning of new ideas is the basis of creativity and a fundamental source of fulfilment. There are many ways in which we can facilitate it - first by emptying our mental space of old thought patterns, and second by directly eliciting our capacity...
Catalogue: Global Qualitative 2014: Research Renaissance
Author: Piero Ferrucci
June 15, 2014
Videos
Research fusion
Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea...
Catalogue: Congress 2013: Think Big
Authors: Greg Zwisler, Melissa Moodley
Company: Ipsos MRBI
June 15, 2013
Videos
Is VR the auto industry's sleeping giant?
Mockups are dead? VR is here. Implications for product and design research.
Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
Videos
