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Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard it had been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectives of this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977

Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978

Research reports

Qualitative research into choc ices

Lyons Maid Ltd., are concerned to develop choc ice which in product terms in closest to theconsumer ideal (given certain cost constraints).Accordingly, a qualitative research exercise wasrequired in order to:1. Explore current attitudes andbehavior...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Qualitative research into buying and serving packet soup

Knorr is proposing changing its brand to a 1-pintoffering, both to exploit this trend and to avoid a progressive loss of relevance in the market. The primary aim of the research was to gauge theimportance of the 1-pint size vis a vis otherfactors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research papers

Research papers

Concept testing of product design proposals

In product development, computer-aided design is already established as an effective tool for the generation, modification, analysis, simulation, and evaluation of a product design. The computer can also be regarded as an organizational platform on...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Gerard Loosschilder
June 15, 1995

Research papers

Day-in-the-life-visits

Many information technology companies use marketing research as a reality check during product design and testing: research is used to evaluate the products, ascertain user/customer judgments, and the viability of user/customer interfaces....

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Deborah Mrazek, Norman Dyer, Susan Dray
September 1, 1995

Research papers

Adapting packaged goods research techniques to the development of new magazines

The biggest problem that researchers in the magazine field face is that not all of the existing techniques are as readily adaptable to the investigation of magazines as most research firms think. As a matter of fact, we at Time Inc. have had to...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Malcom B. Ochs
November 1, 1979

Research papers

No more sitting on the fence

This paper describes a study conducted to simultaneously meet two objectives: efficient use of retail shelf space and harmonizing a line-up across countries to decrease the number of variants across four European countries without compromising the...

Catalogue: Retail 2007
Authors: Wolfgang Frost, Thomas Rodenhausen
February 19, 2007