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Research papers

Young people and credit institutes in West Germany

In 1983 "focus" in Munich carried out a psychological study "the automated bank". From this study and also from others we know that young people accept modern banking technology but they also want the personal contact with bank officials. This is...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Ulrike Hollmann
June 15, 1984

Research papers

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: K. S. Radhakrishnan, L. A. Soenen
June 15, 1982

Research papers

New international research technique "rings the bell" throughout Europe

This paper discusses the growth within the Netherlands in recent years of the use of telephone interview methods. This growth mirrors a similar development in the United States of America, where such interview techniques have long been established...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Maurice de Hond
August 1, 1981

Research papers

Opportunities created by the use of a computer

The two fundamental characteristics of the computer are selected and related to the market research analysis situation. To illustrate the first of these the whole area of education and communication is examined in the context of the use of a general...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Guy Sutcliffe
June 15, 1969