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Videos

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015

Videos

Straight from the client

What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Tarek ElNagdy, Mohmoud Aburayyan, Catrinel Lyon, Federico Trovato, Muhammad Masood Ali Khan
June 15, 2015

Videos

The art and science of innovation

This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Authors: Sjoerd Koornstra, Codruta Berbecaru
June 15, 2015

Videos

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?
Authors: Katie Aylward, Samantha Bond
Company: Northstar Research
June 15, 2014

Videos

Is research to creativity like a pin to a balloon?

In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley
Company: Cimigo
June 15, 2014

Videos

Research incorporated

We keep hearing that research needs to be sexier. Well it’s time to make that happen! Across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet, research has a story to tell and in this...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Verschoor, Kees Elands
June 15, 2014

Videos

A diary of a new market researcher

What inspires graduates to pursue a career in market research? Do their expectations deviate, or agree, with the realities of work in the market research industry?I will address these questions by taking a look back at my first nine months in a new...

Catalogue: Congress 2014: What Inspires?
Author: Karen Foster
June 15, 2014

Videos

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and it is going to affect you and your business’....

Catalogue: Congress 2014: What Inspires?
Authors: Reg Baker, Simon Chadwick
June 15, 2014

Videos

A whole new world

A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
June 15, 2013