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Fiori and Peigne (1989a, June 15). Selecting advertising routes for older target audiences (more than one way to skin a cat). ANA - ESOMAR. Retrieved March 28, 2024, from
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-
Bhaduri, M. (1986a, June 15). Developing an international advertising strategy for Johnnie Walker red label. ANA - ESOMAR. Retrieved March 28, 2024, from
Gold, L. N. (1986a, June 15). New technology contributions to new product and advertising strategy testing. ANA - ESOMAR. Retrieved March 28, 2024, from
Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/-below-the-line-and-sponsoring-
B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/strategy-
Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
Goodyear, M. (1980a, June 15). Translating qualitative research findings into successful advertising and marketing action . ANA - ESOMAR. Retrieved March 28, 2024, from