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Case studies

I hadn't really thought about that!”

Ethical behaviour can have very positive impacts on corporate performance, resulting in higher employee motivation and involvement, lower staff turnover and a better bottom line. This presentation reviews a pioneering case study of how Unilever built...

Catalogue: Congress 2011: Impact
Authors: Agnes Nairn, Marie-Agnes Beetschen
Company: Unilever
September 18, 2011
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Citation

Nairn and Beetschen (2011a, September 18). I hadn't really thought about that!”. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/i-hadn-t-really-thought-about-that-


Research papers

Protection or participation?

The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...

Catalogue: Congress 2009: Leading The Way
Author: Agnes Nairn
September 22, 2009
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Citation

Nairn, A. (2009a, September 22). Protection or participation?. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/protection-or-participation-