The results has been filter on Authors containing Amit Bose. ANA has found 2 results for you, in
Currently showing results 1 to 2.
Didn’t find what you were looking for? Try the Advanced Search!
In the ever changing business environment of emerging markets such as China, the advantages of being a first mover are immense. While the importance of market research in new product development is unquestioned, all too often it is resisted for being...