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Research papers

The fragrance industry

This paper reviews the size of the cosmetics and toiletries fragrance market globally and regionally.By describing the key macro-economic, consumer and industry trends and influences shaping market performance, the authors examine the current state...

Catalogue: Fragrance 2007
Authors: Clare Lees, Diana Dodson
Company: Euromonitor International
November 14, 2007
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Citation

Lees and Dodson (2007a, November 14). The fragrance industry. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-fragrance-industry


Research papers

The interactive consumer

The purpose of this paper is to show the importance of understanding consumer behaviour through research, in two main areas of the telecommunications market place. Firstly, it will discuss the importance of considering the consumer within the broader...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Clare Lees
June 15, 1996
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Citation

Lees, C. (1996a, June 15). The interactive consumer. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-interactive-consumer