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Research papers

International advertising

Introductory paragraph to "International advertising" section of the book "Market researcher look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). International advertising . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/international-advertising-


Research papers

ESOMAR practical guide on cookies

This Practical Guide offers guidance to the market, social and opinion researchers who use Cookies and similar technologies such as web beacons when conducting online activities on how to implement the European Union's (EU) new e-Privacy Directive...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
July 15, 2012
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Citation

B.V., E. (2012a, July 15). ESOMAR practical guide on cookies . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/esomar-practical-guide-on-cookies-


Research papers

Strategy

Introductory paragraph to section "Strategy" of the book "Market Researchers Look at Advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/strategy-


Research papers

Media planning

Introductory paragraph to "Media Planning" section of the book "Market researchers look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Media planning . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/media-planning-


Research papers

Conducting marketing and opinion research using the Internet

ESOMAR has issued this Guideline to protect the interests both of Internet respondents and of the users of Internet research findings. Because information technology and the Internet are evolving and changing so rapidly it is not practicable to...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: ESOMAR B.V.
June 15, 2000
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Citation

B.V., E. (2000a, June 15). Conducting marketing and opinion research using the Internet. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/conducting-marketing-and-opinion-research-using-the-internet


Research papers

The 'new' qualitative research: The how?

This comment suggests that good research, conducted by competent researchers, will achieve a considerable degree of agreement. It is not, after all, the intention (or the expectation) of the ‘new’ qualitative researchers to come up with...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: ESOMAR B.V.
January 1, 1987
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Citation

B.V., E. (1987a, January 01). The 'new' qualitative research: The how?. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-how-


Research papers

Interviewing children and young people

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). Interviewing children and young people. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/interviewing-children-and-young-people


Research papers

Miscellaneous

Introductory paragraph to "Miscellaneous" section of the book "Market researches look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Miscellaneous. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/miscellaneous


Research papers

Studies in readership

This study is of very much wider interest than the title might suggest. Although the study was in fact a critical investigation of the methods currently used in the National Readership Survey conducted in the United Kingdom by the Institute of...

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1963
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Citation

B.V., E. (1963a, August 01). Studies in readership. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/studies-in-readership