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Research papers

Visible success

The Office Products Market in Europe is characterised by a complex distribution structure and multiple sales channels. Up to seven layers of distribution for some consumable products add significantly to prices paid by the end user. Our client, a...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Joe Seydel
June 15, 1994
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Citation

Seydel, J. (1994a, June 15). Visible success. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/visible-success


Research papers

A common language for assessing customer service in Europe

This paper is based on a case history of a customer service survey conducted for 3M Europe. 3M needed information to develop customer service strategies and tactics that could be applied right across Europe and across all markets. The survey was...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Joe Seydel, Roy Haworth
September 1, 1990
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Citation

Seydel and Haworth (1990a, September 01). A common language for assessing customer service in Europe. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/a-common-language-for-assessing-customer-service-in-europe


Research papers

Dynamic research for a dynamic market

The paper describes the way in which Unigate, one of the worlds largest Dairy Companies, used continuous trade research in their most marketing orientated business sector - short life dairy products. The first half of the paper explains the company...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Joe Seydel, G. S. Jacobs
Company: Nielsen
June 15, 1977
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Citation

Seydel and Jacobs (1977a, June 15). Dynamic research for a dynamic market. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/dynamic-research-for-a-dynamic-market