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Research papers

New developments in databases for market research

The availability of large scale databases of particular interest in Market Research has grown recently. There is now detailed information on most companies in Europe and databases are also available on completed market research projects and business...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Peter Martin
January 25, 1984
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Citation

Martin, P. (1984a, January 25). New developments in databases for market research . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/new-developments-in-databases-for-market-research-


Research papers

What can one buy?

PREDICASTS is an international organisation which provides from its United Kingdom office a comprehensive service to marketing researchers in Europe. Information is available as data-basis and in publications.

Catalogue: Seminar 1980: Information Systems In Action
Author: Peter Martin
June 15, 1980
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Citation

Martin, P. (1980a, June 15). What can one buy?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-can-one-buy-