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Research papers

The need for a systematic approach to product optimisation and flavour development research

This paper discusses in practical terms the problems which can affect research in the area of product optimisation and flavour development, as viewed from the standpoint of an agency researcher specialising in food and drink research. The...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Philip Crofts
Company: FDS International Ltd
June 15, 1989
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Citation

Crofts, P. (1989a, June 15). The need for a systematic approach to product optimisation and flavour development research. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-need-for-a-systematic-approach-to-product-optimisation-and-flavour-development-research


Research papers

Theoretical perfectionism in social research

The purpose of this paper is to discuss the theme "To what extent are there techniques which are specific to market research and to what extent are there techniques specific to 'social research'? What are the similarities and what are the...

Catalogue: Seminar 1977: Social Research
Authors: Simon J. Orton, Philip Crofts
December 1, 1977
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Citation

Orton and Crofts (1977a, December 01). Theoretical perfectionism in social research. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/theoretical-perfectionism-in-social-research