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Videos

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
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Citation

MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative


Research papers

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
×

Citation

MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative-9405


Videos

Using qualitative research to develop and understand the impact of media content in difficult contexts

BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative...

Catalogue: Congress 2017: Visionary
Author: Sonia Whitehead
Company: British Broadcasting Corporation (BBC)
October 26, 2017
×

Citation

Whitehead, S. (2017a, October 26). Using qualitative research to develop and understand the impact of media content in difficult contexts. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/using-qualitative-research-to-develop-and-understand-the-impact-of-media-content-in-difficult-contexts