Resources Library by ANA

When consumption becomes political

This presentation addresses several significant questions: To what extent do consumers in emerging markets like Brazil and Argentina face the marketplace as a new voting arena to express identities and interests, as well as beliefs about the common...

Catalogue: Congress 2009: Leading The Way

Author: Fabián Echegaray

Company: Market Analysis

September 22, 2009

Information à la carte

If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presented to the different stakeholders. Against a...

Catalogue: Congress 2009: Leading The Way

Authors: Ineke van Meel, Jeroen Rietberg

Companies: Randstad Holding, Intellex Dynamic Reporting

September 22, 2009

Me-to-we research

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Congress 2009: Leading The Way

Authors: Mark Earls, John Kearon

Company: BrainJuicer

September 22, 2009

Protection or participation?

The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...

Catalogue: Congress 2009: Leading The Way

Author: Agnes Nairn

September 22, 2009

Looking under the hood of CSR

Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...

Catalogue: Congress 2009: Leading The Way

Author: Martin Oxley

Companies: BuzzBack Market Research, Nestlé

September 22, 2009

On the edge or over the edge?

This presentation addresses the somewhat conflicting developments in healthcare research over recent years - a move toward ever more innovative, consumer-driven research approaches, and the increase in guidelines and legislation specific to this...

Catalogue: Congress 2009: Leading The Way

Authors: Heike Bäumlisberger, Rachel Medcalf

September 22, 2009

The longest day

Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...

Catalogue: Congress 2009: Leading The Way

Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe

Company: InSites Consulting

September 22, 2009

Integrating research in crisis management decision-making

Over the last 24 months, three publicly traded, North American companies (Menu Foods, Matteland Maple Leaf Foods) have provided researchers and practitioners with ample evidence that the most valuable crisis management and communications responses...

Catalogue: Congress 2009: Leading The Way

Authors: Terence Flynn, Christian Bourque

Company: Leger

September 22, 2009

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way

Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo

Company: Philips International

September 22, 2009