Resources Library by ANA

SIMALTO

The paper discusses a new market research data collection technique designed to become part of a combined product/market forecasting system. The market research described is particularly applicable to product planning in mature markets where repeat...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: J. L. Green

June 15, 1977

Acceptance, refusal and return rates in French panels dealing with radio and television audience research

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

June 15, 1977

Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

June 15, 1977

Dynamic research for a dynamic market

The paper describes the way in which Unigate, one of the worlds largest Dairy Companies, used continuous trade research in their most marketing orientated business sector - short life dairy products. The first half of the paper explains the company...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Joe Seydel, G. S. Jacobs

Company: Nielsen

June 15, 1977

Measurement of subjective well-being and its implications on socio-political decisions (French)

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Yves Evrard, Denis Lindon

June 15, 1977

Building a radio audience

This paper describes how Capital Radio and Marplan worked together to use research to build an audience. From the start Marplan worked alongside the key executives at Capital, discussing, interpreting and making decisions based on the findings. Two...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Colin Day, Chris Friend, John Clemens

August 28, 1977

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Karl-Friedrich Holm

Company: ESSO

June 15, 1977

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German)

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Karl-Friedrich Holm

Company: ESSO

June 15, 1977

Improving the efficiency of research methods used in advertising tracking studies

This paper examines some implications of tracking studies and problems that arise in seeking to obtain measurable, meaningful shifts over time. Case history material is presented based on a three-wave study conducted in the UK on behalf of the Tea...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Peter Sampson, Keith Marshall

Company: Burke, Inc.

June 15, 1977