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Research papers

Business in todays Latin American society

Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...

Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
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Citation

Landers, S. (2017a, June 15). Business in todays Latin American society. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/business-in-todays-latin-american-society-9005


Videos

Business in todays Latin American society

Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...

Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
×

Citation

Landers, S. (2017a, June 15). Business in todays Latin American society. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/business-in-todays-latin-american-society


Videos

Illicit trade (Spanish)

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
June 15, 2016
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Citation

Alvarez-Chavarria, L. (2016a, June 15). Illicit trade (Spanish). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/illicit-trade-spanish-


Research papers

Illicit trade

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
April 13, 2016
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Citation

Alvarez-Chavarria, L. (2016a, April 13). Illicit trade. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/illicit-trade


Videos

The social media world tour!

The Social Media World Tour will be a dizzying journey across the world’s digital communications landscape, showcasing regional trends that shape the way consumers and businesses on the ground utilise social media networks. From the USA's...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Pavel Marceux
Company: Euromonitor International
June 15, 2014
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Citation

Marceux, P. (2014a, June 15). The social media world tour!. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-social-media-world-tour-


Research papers

From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth
Author: Sarah Boumphrey
Company: Euromonitor International
April 4, 2014
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Citation

Boumphrey, S. (2014a, April 04). From BoP to emerging middle classes in Latin America. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/from-bop-to-emerging-middle-classes-in-latin-america-8116


Research papers

The fragrance industry

This paper reviews the size of the cosmetics and toiletries fragrance market globally and regionally.By describing the key macro-economic, consumer and industry trends and influences shaping market performance, the authors examine the current state...

Catalogue: Fragrance 2007
Authors: Clare Lees, Diana Dodson
Company: Euromonitor International
November 14, 2007
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Citation

Lees and Dodson (2007a, November 14). The fragrance industry. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-fragrance-industry