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Magazines

Revue Française du Marketing (Julliet 2009)

Nous avons retenu cinq articles pour ce numéro de sujets variés. Ils traitent:- D' une méthode d'analyse qualitative fondée sur la narration d'histoires;- Des conséquences en termes d'organisation et de stratégie, de l'effacement...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2009
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Citation

, A. (2009a, July 01). Revue Française du Marketing (Julliet 2009). ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-julliet-2009-


Research papers

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers
Author: Joe Brown
Company: Illuminas
September 26, 2008
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Citation

Brown, J. (2008a, September 26). The green shoots of technology. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/the-green-shoots-of-technology


Videos
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Citation

Broadbent, G. C. (2015a, June 15). Can you be the difference? . ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/can-you-be-the-difference-


Research papers

Business in todays Latin American society

Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...

Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
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Citation

Landers, S. (2017a, June 15). Business in todays Latin American society. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/business-in-todays-latin-american-society-9005


Research papers

Quality in confidence

This paper is a methodological case history describing research amongst callers to the UK's National AIDS Helpline; a telephone service which offers confidential and anonymous advice on issues related to HIV and AIDS, 24 hours a day, 365 days a year....

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Katharine Taylor, Simon J. Orton
September 1, 1993
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Citation

Taylor and Orton (1993a, September 01). Quality in confidence. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/quality-in-confidence


Research papers

Company strategies for social responsibility

Milton Friedman developed his theories regarding economics and politics in the seventies. These theories became influential in the eighties when both Reagan and Thatcher used Friedman's ideas to promote their economic reforms. Friedman was clear as...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Carl C. Rohde
September 1, 1996
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Citation

Rohde, C. C. (1996a, September 01). Company strategies for social responsibility. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/company-strategies-for-social-responsibility


Research papers

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers
Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg
Company: Happy Thinking People
June 15, 2008
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Citation

Matoul, Hagl and Wittenberg (2008a, June 15). Kuschel, Kuschel, Kuschel . ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/kuschel-kuschel-kuschel-


Research papers

When consumption becomes political

This presentation addresses several significant questions: To what extent do consumers in emerging markets like Brazil and Argentina face the marketplace as a new voting arena to express identities and interests, as well as beliefs about the common...

Catalogue: Congress 2009: Leading The Way
Author: Fabián Echegaray
Company: Market Analysis
September 22, 2009
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Citation

Echegaray, F. (2009a, September 22). When consumption becomes political. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/when-consumption-becomes-political


Videos

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW
Authors: Kelsey Finnegan, Will Goodhand
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Finnegan and Goodhand (2016a, June 15). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe