Resources Library by ANA

Visible success

The Office Products Market in Europe is characterised by a complex distribution structure and multiple sales channels. Up to seven layers of distribution for some consumable products add significantly to prices paid by the end user. Our client, a...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Joe Seydel

June 15, 1994

Neural patterns

Two factors are necessary for a method to be useful in a variety of country settings. An analysis technique to understand information available is required that is robust and not constrained. And, data of a comparable format and scope of measurement...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Bruce Grey Tedesco

June 15, 1995

Integrating Internet site audience measurement into media planning and buying

The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency. In so doing it explores the nature of Internet site reach; the use of fusion as a technique for integrating Internet site audience measures...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: James H. Collins, Manish Bhatia

Company: Nielsen

June 1, 2001

Journalistic developments in the use of opinion polls: Open discussion

Open discussion about the "Journalistic developments in the use of opinion polls".

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: Robert M. Worcester, Adam Raphael, Hans L. Zetterberg, Elisabeth Noelle-Neumann, Thomas Marcotty, Peter Kellner, Norman L. Webb, John Roberts

June 15, 1980

Integration of research tools in the field of television analysis

In order to make theoretical considerations on integration of multiple research tools and its application to reality, the criteria of validity should be mentioned well as their mutual compatibility. This is a long and complicated matter and my...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Federico Di Chio

June 15, 1993

Digital matrimony

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Kristin Luck

Company: Decipher, Inc.

October 26, 2011

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary

Authors: Hetty Fore, Renuka Iyer, Keith Phillips

Company: Research Now SSI

September 5, 2017

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Andy Davidson, Fiona Hall

Company: Flamingo

January 15, 2017

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora

Company: KANTAR TNS Malaysia

June 15, 2013