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Research papers

Selection of global target markets

As more and more companies seek new opportunities overseas, the question of how to select the "right" markets becomes an increasingly important issue. In particular the wide range of possible markets and the plethora of available information suggests...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Y. Wind, Patrick Le Maire, Susan P. Douglas
September 1, 1972
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Citation

Wind, Le Maire and Douglas (1972a, September 01). Selection of global target markets. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/selection-of-global-target-markets


Research papers

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
September 5, 2017
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Citation

Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, September 05). The four moments of experience. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-four-moments-of-experience


Research reports

ESOMAR/GRBN global guideline on mobile research

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
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Citation

B.V. and B.V. (2017a, August 01). ESOMAR/GRBN global guideline on mobile research. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/esomar-grbn-global-guideline-on-mobile-research


Videos

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/enabling-digital-transformation-10856


Research papers

Introduction

The objective of this seminar is to bring together marketing people, marketing researchers, promotions people, and people from the trade, and to try to establish a conceptual framework by an exchange of their different points of view.

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Jacques E. Andriessens
June 15, 1976
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Citation

Andriessens, J. E. (1976a, June 15). Introduction. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/introduction-1504


Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
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Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645


Research reports

ESOMAR/GRBN global guideline on mobile research (Russian)

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
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Citation

B.V. and B.V. (2017a, August 01). ESOMAR/GRBN global guideline on mobile research (Russian). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/esomar-grbn-global-guideline-on-mobile-research-russian-


Research papers

If the consumer is not a moron, could the shopper be?

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can help us understand the shopper better. The...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Sum Yim Ling, Anand Singh, Pavi Gupta
Companies: Nielsen, The Coca-Cola Company
March 4, 2009
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Citation

Ling, Singh and Gupta (2009a, March 04). If the consumer is not a moron, could the shopper be?. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/if-the-consumer-is-not-a-moron-could-the-shopper-be-


Webinars

The art and science of storytelling in market research

Whether you are preparing a PowerPoint, putting together a report, or creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier...

Catalogue: Webinars 2017
Author: Holly Carter
Company: Forsta
December 29, 2017
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Citation

Carter, H. (2017a, December 29). The art and science of storytelling in market research. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research