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Research papers

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: David Beazley, Tony Lunn
April 1, 1974
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Citation

Beazley and Lunn (1974a, April 01). Shopping styles and strategies and their relationship to in-store factors. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/shopping-styles-and-strategies-and-their-relationship-to-in-store-factors


Research reports

Qualitative research into housewives languages relating to dirt, stains and grease

This research was conducted in order to explore theterminology used by women in describing different kindsof dirt, stains and marks, in order to establish new waysof presenting the benefits of Drive. Drive contains asolvent which enables it to remove...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1974
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Citation

, C. (1974a, March 12). Qualitative research into housewives languages relating to dirt, stains and grease. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-housewives-languages-relating-to-dirt-stains-and-grease


Research reports

Housewives' responses to changes in their budgets

This document sets out an overview of the results ofthe main January research into housewives' responsesto changes in their budgets. It will be followedby research in March, which will draw comparisonswith the present data. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974
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Citation

, C. (1974a, February 24). Housewives' responses to changes in their budgets. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/housewives-responses-to-changes-in-their-budgets


Research reports

Qualitative research on Persil automatic commercials 'stop and check'

In July/August 1973, two pieces of qualitative research were conducted on a potential PersilAutomatic Commercial, 'Stop a nd Check'. The firstexamined reactions to an original commercial. Thecommercial was then revised and a further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research on Persil automatic commercials 'stop and check'. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-persil-automatic-commercials-stop-and-check-


Research reports

CRAM qualitative monthly monitor

This Monitor was designed to provide a continuousassessment of now housewives are talking, thinking andfeeling about the marketing and advertising environment.The data on which it is based is qualitative (groupdiscussions). Twelve groups are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). CRAM qualitative monthly monitor. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/cram-qualitative-monthly-monitor


Research reports

Attitudes of housewives towards cooking with gas and electricity

Some quick feedback on housewives' attitudes towardsusing gas and electric cookers was required by the agencyin order to provide information on reasons for the choice offuel and motives operating in the area of changing thefuel used for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1974
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Citation

, C. (1974a, February 01). Attitudes of housewives towards cooking with gas and electricity . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/attitudes-of-housewives-towards-cooking-with-gas-and-electricity-


Research reports

Qualitative research on the role of peas

The research was undertaken to provide a new and freshlook at what Peas in their various forms mean to housewives. It was geared to indicate especially the ways of communicating to housewives toincrease their consumption of Birds EyePeas.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1973
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Citation

, C. (1973a, November 23). Qualitative research on the role of peas. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-role-of-peas


Research reports

Qualitative research on 'Bonus Money' commercials

The objectives of the research reported here wereto examine these two commercials in order to determinewhat each commercial communicated about the Bonus Money scheme and which approach appeared the most appropriateto interest housewives in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Qualitative research on 'Bonus Money' commercials. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-bonus-money-commercials


Research reports

Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.

This research was conducted in conjunction with an in-homePlacement and Recall Test (July 1973) of housewives' responsesto a new Lavatory Cistern Block. The present research was undertaken in order to provide a broader (qualitative) picture...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1973
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Citation

, C. (1973a, October 02). Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-on-behalf-of-ciba-geigy-u-k-ltd-