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Research papers

Marketing research and information technology innovation

The paper describes the following: a short introduction of Japan’s marketing research industry; usage of and needs for marketing information and research including relationship marketing among research users; research user attitudes toward...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Kazuo Kobayashi
June 15, 1997

Research papers

Using Internet tools

This paper identifies how the tools and languages behind the World Wide Web can be used to standardise the reporting and dissemination process. In particular, the paper shows how one set of standards can be used for live, electronic, and distributed...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Ray Poynter
January 1, 1997

Research papers

Internet, the meeting place

This paper describes the authors’ point of view about the importance of Qualitative Research in terms of creating new analysis tools for the understanding of the Internet consumer. The paper also describes the major findings about this issue...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Authors: Carlos Liz, Rui Almeida
January 1, 1997

Research papers

Tales from the web

The Internet reminds me of Las Vegas, said one of the developers I interviewed when researching this paper. He was right. Like Las Vegas, the world wide web offers stunning shows of human invention and mind-boggling choices mixed with crass...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Philippe Boutié
January 1, 1997

Research papers

New possibilities?!

“Within thirty years, we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” (Vernor Vinger, 1993 “The Coming Technological Singularity..,”), Impatiently looking...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Rolf Pfleiderer
Company: Burke, Inc.
January 1, 1997

Research papers

Efficiency and added value

This paper describes the potential effects of the advent of the “network computer” on computing in quantitative market research. These effects may be expected to be beneficial, both for the activities of data collection and data analysis....

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Iain MacKay
January 1, 1997

Research papers

Internet surveys

The paper describes the results of one of the first commercial surveys to be conducted in the United Kingdom over the Internet. It directly compares email and postal methods of data collection. The results show a major advantage for email in terms of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Pete Comley
November 1, 1996

Research papers

What has technology wrought?

This paper takes the view that it is not fanciful to think of computers as a new breed, one that has inhabited the spaces between us and that has woven a global community out of the most fragmented and far-flung colonies. If that is not fanciful,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Hazel Kahan
June 15, 1995

Research papers

All wired up and ready to go?

This paper reviews the underlying societal and marketing changes that are occurring as a result of the new interactive network culture, explores the structure of the interactive-world and examines how market research is currently responding and the...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: David Pring
June 15, 1995