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Webinars

SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?

SORMA (Societatea Român? de Marketing ?i Cercetarea Opiniei Publice), împreun? cu ESOMAR (Organiza?ia Interna?ional? a Industriei de Cercetare de Pia??), v? invit? la un eveniment online cu tema ?Cum s? i?i cre?ti...

Catalogue:
Authors: Alina Serbanica, Kristin Luck, Calin Costinas, Iulia Pencea
Company: SORMA
July 9, 2021

Webinars

Increase insights ROI with knowledge management

Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every...

Catalogue: Webinars 2021
Authors: Thor Olof Philogène, Tania Poelmann
Company: Stravito
June 30, 2021

Webinars

Best of ESOMAR Italy: Understanding consumers in the current technoculture

BEST OF ESOMAR ITALY 2021Understanding consumers in current technoculturewith the support of the Department of Economics and Management SciencesUniversità Cattolica del Sacro Cuoreand ASSIRM (Italian Association of Market Research...

Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
May 21, 2021

Webinars

Ipsos.Digital: Transform your questions to data gold

Join passionate MR technology and sampling experts from Ipsos.Digital and Askia to learn how technology, quality and profound expertise combine to produce a Big Bang in DIY market research. The presentation will focus on four...

Catalogue: Webinars 2021
Authors: Ana Maria Tizu, Cecile Carre, Richard Collins
Companies: IPSOS, Askia SAS
May 20, 2021

Webinars

Time to redraw all the maps (Spanish)

An exploratory journey on the importance and evolution of market research.Español: Es hora de redibujar todos los mapasUn viaje exploratorio sobre la importancia y evolución de la investigación de mercados

Catalogue: Webinars 2021
Author: Joaquim Bretcha
May 19, 2021

Webinars

Spotlight series: Launch of the 2021 Research Effectiveness Award

Time to revisit the Award Winners from 2020 while we open the call for proposals 2021! The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and/or societal...

Catalogue: Webinars 2021
Authors: Thomas Troch, Finn Raben, Greg Morris, Derick Davidson
April 28, 2021

Webinars

The opportunity for UX research

Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers,...

Catalogue: Webinars 2020
Author: Michaela Mora
Company: Relevant Insights
December 8, 2020

Webinars

Understanding Agile Research

Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was...

Catalogue: Webinars 2020
Author: Nikki Lavoie
Company: MindSpark Research International
November 19, 2020

Webinars

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020
Authors: Reg Baker, Rex Briggs, Sara Jordan
September 9, 2020