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Research papers

The share of psychology in statistical market surveys

The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.

Catalogue: ESOMAR Conference 1960
Author: Jules Klanfer
September 15, 1960

Research papers

To buy or not to buy, that's the question

The paper begins with a brief discussion of the changes to the personal sector financial services market since deregulation in the late 1980s, dealing in particular with the impact these changes had on the banking sector in the United Kingdom. A...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Sue Robson, Mike Jones
May 1, 1996

Research papers

Building the corporate brand

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Oliver Loch, Patricia Kidd
Company: Harris Interactive (Europe)
February 1, 2005

Research papers

The mini parliament technique

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Klaus-Christian Kleinpeld, Claus Merbold
June 15, 1985

Research papers

Building the corporate brand

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used...

Catalogue: Congress 2006: Foresight
Authors: Oliver Loch, Patricia Kidd
Company: Harris Interactive (Europe)
June 15, 2006

Videos

Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Laurent Florès, Antoine Moreau
June 15, 2016

Research papers

Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products

In Austria, as in an number of OECD-countries, the system of state-sub sidized provision for old age has, because of demo- graphic development, come in need of adjustment. The public did not become aware of this fact until the early 1980's, when...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Heinz J. Zeilhofer
June 15, 1989

Research papers

Defining and tracking consumer expectations

We define and measure expectations as being what people ideally would like in terms of the discriminating attributes of the choice category. For relevance in the interpretation of expectations it is necessary to view them for the individual and also...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Miriam Comber, Ian D. Greig
Company: Maritz Research
September 1, 1992

Research papers

The motivation and fears of flight

I am going to report to you on some of the central results of a multi-country psychological study on flight motivation and behaviour. Since it turned out that the phenomenon of fear plays one of the most important and, if I may say, also the most...

Catalogue: Seminar 1967: Travel and Tourism
Author: Ferenc Schuch
June 15, 1967