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Research papers

Using government data for research and instruction

Data files developed by the government are frequently very large consisting, in some cases, of many millions of logical records. The needs of those who would do secondary analysis of these data have not necessarily been a factor in determining either...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Judith S. Rowe
September 1, 1973
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Citation

Rowe, J. S. (1973a, September 01). Using government data for research and instruction. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/using-government-data-for-research-and-instruction


Research papers

Traffic re-routing

This paper is concerned with a study commissioned by a local authority in London to check reactions of residents to a scheme by which traffic re-routing eased congestion on most roads at the inevitable expense of increased congestion on some....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bob Lane, Leonard R. England
September 1, 1974
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Citation

Lane and England (1974a, September 01). Traffic re-routing . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/traffic-re-routing-


Research papers

An exercise in trade-off

The paper demonstrates how a very simple approach was applied to a particular problem of 'Trade Off'. As part of a large scale survey into the public knowledge of, and attitudes towards Local Authority Financing, Research Surveys of Great Britain...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: John R. Lawford
September 1, 1976
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Citation

Lawford, J. R. (1976a, September 01). An exercise in trade-off. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/an-exercise-in-trade-off


Research papers

Problems of government intervention in agriculture

The broad purposes of this paper are: 1. To review governmental intervention in agriculture in terms of reasons, objectives and means, and comment on some forces which seem to be changing the frame of reference and focus in which such intervention...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: T. K. Warley
May 1, 1968
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Citation

Warley, T. K. (1968a, May 01). Problems of government intervention in agriculture. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/problems-of-government-intervention-in-agriculture


Research papers

Measuring knowledge and attitudes in the field of national savings

The National Savings Committee organises three forms of National Savings on behalf of the Government. A large scale motivation research enquiry was commissioned by the Committee with the primary purpose of providing advertising guidance. This paper...

Catalogue: ESOMAR Congress 1968
Author: Jean Morton-Williams
June 15, 1968
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Citation

Morton-Williams, J. (1968a, June 15). Measuring knowledge and attitudes in the field of national savings. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/measuring-knowledge-and-attitudes-in-the-field-of-national-savings


Research papers

Some social applications of communication research

Within 'social research', as within 'market research', the functions of communication research are: I. to optimise the efficiency of specific communications; II. to assess the effects of communication acts.Its contributions are both direct and...

Catalogue: Seminar 1977: Social Research
Author: John M. Caffyn
December 1, 1977
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Citation

Caffyn, J. M. (1977a, December 01). Some social applications of communication research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/some-social-applications-of-communication-research


Research papers

Report of working group

The working group concentrated its discussion on two main subjects. These were: 1. The rise of the pressure group and the political and research implications of this. 2. The problems of persuading governments to take action on the findings of social...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Max Hanna
June 18, 1980
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Citation

Hanna, M. (1980a, June 18). Report of working group. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/report-of-working-group-2037


Research papers

The mini parliament technique

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Klaus-Christian Kleinpeld, Claus Merbold
June 15, 1985
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Citation

Kleinpeld and Merbold (1985a, June 15). The mini parliament technique. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/the-mini-parliament-technique


Research papers

Using orthodox marketing research to guide communications strategies toward key public figures

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Janet Schneider
June 15, 1981
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Citation

Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/using-orthodox-marketing-research-to-guide-communications-strategies-toward-key-public-figures