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Research papers

Researching print communications

Although we may have entered the era of the microchip, the bulk of communications initiated by corporations and government departments are still print communications. Billions of such communications are issued every year. They are often not as...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: John M. Caffyn
June 15, 1981
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Citation

Caffyn, J. M. (1981a, June 15). Researching print communications. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/researching-print-communications