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Research papers

Semiotics of behaviour change

Much discussion about the future of qualitative research has been concerned with our ability to immerse ourselves in the world of the individual, understanding the stories and narratives that underlie beliefs and attitudes. This paper argues for the...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Amrita Sood, Simon Pulman-Jones
Company: GfK
September 15, 2010
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Citation

Sood and Pulman-Jones (2010a, September 15). Semiotics of behaviour change. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/semiotics-of-behaviour-change


Research papers

The evolved consumer

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade....

Catalogue: Latin America 2010: The Innovation Journey
Author: Karina Besprosvan
Company: integral, OmnicomMediaGroup
May 21, 2010
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Citation

Besprosvan, K. (2010a, May 21). The evolved consumer. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-evolved-consumer


Research papers

A look to the global crisis in Latin America

The result of traditional research, ethnographic observation and neuro-marketing approaches, this presentation is based on a profound understanding of the Mexican experience in crises (beyond the economic crisis), parting from the theoretical...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Alicia Martín del Campo, Gloria Hidalgo
Company: Qualimerc S.C.
May 21, 2010
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Citation

del Campo and Hidalgo (2010a, May 21). A look to the global crisis in Latin America. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-look-to-the-global-crisis-in-latin-america


Research papers

Seizing opportunities inside the crisis

Crisis can be a source of opportunity, and this presentation shares a relevant case where courage and vision were utilized to make critical decisions at the right moment. Argentina went through its worst economic crisis during 2001-2002. In that...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Monica Kleiman, Cecilia Iglesias
Company: GfK
May 21, 2010
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Citation

Kleiman and Iglesias (2010a, May 21). Seizing opportunities inside the crisis. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/seizing-opportunities-inside-the-crisis


Magazines

Research World (January 2010)

Read about what the industry has learned from the recession and what 2010 holds for consumers, advertisers and researchers.

Catalogue: Research World 2010
Author: ESOMAR B.V.
January 15, 2010
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Citation

B.V., E. (2010a, January 15). Research World (January 2010). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/research-world-january-2010-


Research papers

Information à la carte

If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presented to the different stakeholders. Against a...

Catalogue: Congress 2009: Leading The Way
Authors: Ineke van Meel, Jeroen Rietberg
Companies: Randstad Holding, Intellex Dynamic Reporting
September 22, 2009
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Citation

van Meel and Rietberg (2009a, September 22). Information à la carte. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/information-la-carte


Research papers

More, more, more

This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...

Catalogue: Congress 2009: Leading The Way
Authors: Rachel Brown, Fiona Blades
Company: MESH Experience
September 22, 2009
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Citation

Brown and Blades (2009a, September 22). More, more, more. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/more-more-more


Research papers

Are communities an answer to the economic recession?

The fastest growing aspect of the Research 2.0 revolution is the use of online research communities. When these communities first burst on the scene, in 2006, the talk was all about collaboration, consultation, and ceding control. More recently the...

Catalogue: Congress 2009: Leading The Way
Author: Ray Poynter
September 22, 2009
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Citation

Poynter, R. (2009a, September 22). Are communities an answer to the economic recession?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/are-communities-an-answer-to-the-economic-recession-


Research papers

The 'ANT' and the grasshopper

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was there anything inherent in the Indian consumer...

Catalogue: Congress 2009: Leading The Way
Authors: Kalyan Karmakar, Ipsita Ghosh
Company: Nielsen
September 21, 2009
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Citation

Karmakar and Ghosh (2009a, September 21). The 'ANT' and the grasshopper. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-ant-and-the-grasshopper