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Research papers

The development of consumer panel research in Europe

The use of consumer panels by manufacturers in Europe as a marketing tool has increased dramatically over the past few years and now seriously competes with the more traditional forms of store audit service. This trend is contrary to that experienced...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Jeffrey H. Frankel
March 1, 1979
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Citation

Frankel, J. H. (1979a, March 01). The development of consumer panel research in Europe. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-development-of-consumer-panel-research-in-europe


Webinars

Flash news: EU-US Safe Harbour ends

Join us in this special Government Affairs Matters Flash News webinar looking at the court decision and analysing the impact it will have on market research agencies and their clients. We’ll debunk the myths and talk about the actual impact this...

Catalogue: Webinars 2015
Authors: Kim Smouter-Umans, Howard Fienberg, Alexander Singewald, Michelle Goddard, Abby Devine
June 15, 2015
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Citation

Smouter-Umans, Fienberg, Singewald, Goddard and Devine (2015a, June 15). Flash news: EU-US Safe Harbour ends . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/flash-news-eu-us-safe-harbour-ends-


Research papers

Nonmetric multidimensional scaling

What has really happened over those ten years? Does the contribution of the techniques outweigh the limitations of unresolved methodological issues? What is the evidence of practical marketing application? And how far does Europe lead or lag behind...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Michael M. Brown
March 1, 1979
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Citation

Brown, M. M. (1979a, March 01). Nonmetric multidimensional scaling. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/nonmetric-multidimensional-scaling


Research papers

Research on employment policy in the United States and Europe

This paper concentrates on one particular area, that of employment policy research. With unemployment in Europe, and in the United States, now at between 5 and 6% of the labour force, measures to combat the economic and social scourge of unemployment...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Andrew Robert McIntosh
March 1, 1979
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Citation

McIntosh, A. R. (1979a, March 01). Research on employment policy in the United States and Europe . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/research-on-employment-policy-in-the-united-states-and-europe-


Research papers

Traditional VS. new millenium distribution channels

This paper provides attitudinal information collected from mutual fund investors in the United States and Europe regarding various traditional and emerging distribution channels. The author proposes that channels be redefined according to whether...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Marcia Selz
September 1, 1999
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Citation

Selz, M. (1999a, September 01). Traditional VS. new millenium distribution channels. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/traditional-vs-new-millenium-distribution-channels


Research papers

Introduction

The theme chosen by the Programme Committee is "The Government and the People". Taken separately, these two concepts are clear enough, but linked together, they give a rather vague idea of what the programme is about. The Programme Committee has...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Vincent F.W. Ophoff
March 1, 1979
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Citation

Ophoff, V. F. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/introduction-1804


Research papers

The state of new product market research in the U.S. compared with Europe

This paper examines the current state of New Product Market Research in the U.S. and compares it with the state in Europe, from three basic perspectives: - New Product Research Techniques; - New Product/Market Opportunities; and the Stature of New...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: M. R. E. Normile
March 1, 1979
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Citation

Normile, M. R. (1979a, March 01). The state of new product market research in the U.S. compared with Europe. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-state-of-new-product-market-research-in-the-u-s-compared-with-europe


Research papers

Uniformity and diversity in research operations in the USA and Europe

An American research buyer operating in Europe has his problems which are not unique to his situation but which are paralleled by any European buyer operating outside his own country, whether elsewhere in Europe, in the United States, or other...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Norman L. Webb
March 1, 1979
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Citation

Webb, N. L. (1979a, March 01). Uniformity and diversity in research operations in the USA and Europe. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/uniformity-and-diversity-in-research-operations-in-the-usa-and-europe


Research papers

Internationalizing marketing research

This treatise concerns the trending European-United States research environment and the inherent opportunity to internationalize marketing research practices. The first half addresses key factors drawing Europe and the United States closer together...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: John G. Keane
March 1, 1979
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Citation

Keane, J. G. (1979a, March 01). Internationalizing marketing research. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/internationalizing-marketing-research