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Research World (October 2008)

When we talk about market research, we often forget that research as a whole encompasses great swathes of work done for social and political purposes. Indeed, in the US alone, research expenditure by government, social think tanks and universities...

Catalogue: Research World 2008
Author: ESOMAR B.V.
October 1, 2008

Research papers

To work or not to work

The unprecedented economic boom in China has resulted in a high demand for local managerial talent, as most multi-nationals have recognised that in order to sustain their business growth, they need to localise fairly rapidly. Consequently, the young,...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Khushi Khanna
September 1, 1995

Research papers

Mismatch between job and people

Many people wish that it could be just that simple, but in fact it is a complicated matter, a very complicated matter. Discussions and interviews about work with people today - and especially youth - reveal a myriad of conflicts, dreams, complaints,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Hans L. Zetterberg
Company: KANTAR TNS Malaysia
June 18, 1980