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Research papers

Communicating on early childhood development

Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How...

Catalogue: Congress 2013: Think Big
Authors: François Lagarde, Christian Bourque
Company: Leger
September 26, 2013
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Citation

Lagarde and Bourque (2013a, September 26). Communicating on early childhood development. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/communicating-on-early-childhood-development-8058


Research papers

Integrating research in crisis management decision-making

Over the last 24 months, three publicly traded, North American companies (Menu Foods, Matteland Maple Leaf Foods) have provided researchers and practitioners with ample evidence that the most valuable crisis management and communications responses...

Catalogue: Congress 2009: Leading The Way
Authors: Terence Flynn, Christian Bourque
Company: Leger
September 22, 2009
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Citation

Flynn and Bourque (2009a, September 22). Integrating research in crisis management decision-making. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/integrating-research-in-crisis-management-decision-making


Research papers

Regional adaptation of multinationals

There is no doubt that poor public opinion generally has a negative impact on business. In fact, one-third (33%) of Quebecers surveyed by leger Marketing admit that their shopping habits are influenced by other people’s opinion of the stores...

Catalogue: Congress 2008: Frontiers
Authors: Serge Lafrance, Yanik Deschênes, Terence Flynn
Company: Leger
June 15, 2008
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Citation

Lafrance, Deschênes and Flynn (2008a, June 15). Regional adaptation of multinationals . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/regional-adaptation-of-multinationals-