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Research papers

Consumer representation in government regulation

In the U.S. the Federal government is now participating more actively in marketing activities. It does so to reflect consumer interests and protect consumer welfare. Decisions reached by government regulators have far reaching effect on such...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: William Lazer, Priscilla La Barbera
March 1, 1979
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Citation

Lazer and La Barbera (1979a, March 01). Consumer representation in government regulation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/consumer-representation-in-government-regulation