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Webinars

Polling the 2024 US election

What's it about?The November 2024 American presidential election might be historic: Two Presidents, Joe Biden and Donald Trump in a rematch of 2020. Faced with criticism following that election and the emergence of extreme right and left voters,...

Catalogue: Webinars 2023
Authors: Jean-Marc Leger, Kathy Frankovic, Clifford Alexander Young, David Lauter, John Anzalone, Bill McInturff
Companies: Leger, IPSOS, Los Angeles Times, Public Opinion Strategies, Impact research
November 8, 2023
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Citation

Leger et al. (2023a, November 08). Polling the 2024 US election. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/polling-the-2024-us-election


Research papers

Communicating on early childhood development

Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How...

Catalogue: Congress 2013: Think Big
Authors: François Lagarde, Christian Bourque
Company: Leger
September 26, 2013
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Citation

Lagarde and Bourque (2013a, September 26). Communicating on early childhood development. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/communicating-on-early-childhood-development-8058


Videos

Communicating on early childhood development

Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How...

Catalogue: Congress 2013: Think Big
Authors: Christian Bourque, François Lagarde
Company: Leger
June 15, 2013
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Citation

Bourque and Lagarde (2013a, June 15). Communicating on early childhood development. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/communicating-on-early-childhood-development


Videos

What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jean-Marc Leger, Christian Bourque
Company: Leger
June 15, 2012
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Citation

Leger and Bourque (2012a, June 15). What if the world could vote in the US election?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-if-the-world-could-vote-in-the-us-election-


Research papers

Integrating research in crisis management decision-making

Over the last 24 months, three publicly traded, North American companies (Menu Foods, Matteland Maple Leaf Foods) have provided researchers and practitioners with ample evidence that the most valuable crisis management and communications responses...

Catalogue: Congress 2009: Leading The Way
Authors: Terence Flynn, Christian Bourque
Company: Leger
September 22, 2009
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Citation

Flynn and Bourque (2009a, September 22). Integrating research in crisis management decision-making. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/integrating-research-in-crisis-management-decision-making


Research papers

Regional adaptation of multinationals

There is no doubt that poor public opinion generally has a negative impact on business. In fact, one-third (33%) of Quebecers surveyed by leger Marketing admit that their shopping habits are influenced by other people’s opinion of the stores...

Catalogue: Congress 2008: Frontiers
Authors: Serge Lafrance, Yanik Deschênes, Terence Flynn
Company: Leger
June 15, 2008
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Citation

Lafrance, Deschênes and Flynn (2008a, June 15). Regional adaptation of multinationals . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/regional-adaptation-of-multinationals-