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Research papers

Structuring the market for heavy duty detergents

The experiment is aimed at structuring the market for heavy duty detergents. The problem that posed itself with regard to this experiment was: Is it possible to find this structure with the aid of multidimensional scaling (MDS)? The idea behind the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Pim Asselbergs, Eddy Bogaerts
August 1, 1975

Research papers

Seeking a balance between the needs of a bank and the demands of the market place

Competition among banks in the United Kingdom developed very rapidly in the first half of the nineteen-seventies. The introduction of "Competition and Credit Control" in 1971 was a major factor in hastening the destruction of the earlier cartelistic...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Geoffrey C. Naylor
February 1, 1975

Research papers

Practical applications of segmentation and typology in the banking industry

The present paper can be divided in two parts. The first one will include: - a definition of Segmentation and Typology concepts; - a short description of these techniques; - a positioning of these techniques among the whole of multidimensional...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Jean Quatresooz
February 1, 1975

Research papers

A global study of criteria used in media knowledge

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jean Luis Brousse, A. Biecheler
September 1, 1974

Research papers

A global study of criteria used in media knowledge (French)

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: A. Biecheler, Jean Luis Brousse
September 1, 1974

Research papers

Practical uses of multidimensional techniques in marketing

The paper commences with a brief discussion of the factors which influence the use of multidimensional techniques in market segmentation studies, and the required conditions for successful use of them. An example is quoted from the magazine field,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Derek C. Martin
June 15, 1972

Research papers

Changes in market segmentation over time

In the type of segmentation referred to in this paper, which is generally termed 'cluster analysis', we analyse the data by a number of characteristics simultaneously, instead of sequentially as described above. The type of cluster analysis described...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Wendy M. Grosse, David Lowe-Watson
Company: ESSO
June 15, 1972

Research papers

Comment on dr. H Steiner's paper

The method used to obtain optimal or quasi-optimal hierarchy of the activities correlated with the propensity to purchase was not mentioned. Some people insisted on the existence of quite different methods, either deterministic or probabilistic, to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968

Research papers

Comment on H. Bergonier's paper

The difference between typology and segmentation was then discussed. The most popular opinion was that: 1. Segmentation implies the isolation of one of the variables as being the one to be predicted; 2. Such restraints are not needed when applying a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968