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Research papers

How much of your industrial client's needs do you really know when undertaking market research for him?

Despite an increasing concern for marketing among industrial firms, many executives are disenchanted with their firm's marketing efforts and remain somewhat reluctant to undertake expensive market research. How much of this disenchantment is due to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Ph. Pavageau
June 15, 1972
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Citation

Pavageau, P. (1972a, June 15). How much of your industrial client's needs do you really know when undertaking market research for him?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-much-of-your-industrial-client-s-needs-do-you-really-know-when-undertaking-market-research-for-him-