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Research reports

Project George Commercial

Beechams Products Ltd. has developed a new moist tissue product. The product is to be test-marketed on Border Television beginning in May 1971. McCann-Erickson has produced a commercial for the product. The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project George Commercial. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/project-george-commercial


Research reports

Report on qualitative research on Blue Riband commercials

Two new 15-second commercials have been prepared for Blue Riband by Ogilvy and Mather. These are called "Tandem" and "Car Park". The objectives of the research were:1. To discover what respondents think is being communicated by the commercial.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Blue Riband commercials. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-blue-riband-commercials


Research reports

Report on qualitative research on project 033

The general objectives of this research were to examine consumer reactions to some new advertisements for Sobranie Virginia, both in the light of previousresearch and in terms of new responses which the advertisements might generate. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on qualitative research on project 033. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-033


Research reports

Readership survey newspaper freesheets

Within the circulation area of the Lancashire Evening Post a number of Freesheet operations have been recently set up; these Freesheets claim to offer local businesses, especially the smaller retailers, a cost-effective advertising medium which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Readership survey newspaper freesheets. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/readership-survey-newspaper-freesheets


Research reports

Report on programme of research on non-users' attitudes towards banking

The research program was undertaken in order toinvestigate the apparent effectiveness of some proposedadvertising designed to attract people without BankAccounts to a bank at Barclays. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 21, 1970
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Citation

, C. (1970a, January 21). Report on programme of research on non-users' attitudes towards banking. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/report-on-programme-of-research-on-non-users-attitudes-towards-banking