Resources Library by ANA

In search of excellence

This presentation provides an analysis of the emergence, evolution and future of qualitative market and social research, based on a review of its history in terms of the psycho-social, political, economic, marketing, and technological changes over...

Catalogue: Congress 2007: Excellence

Author: Peter Cooper

Company: QRi Consulting Ltd.

September 19, 2007

Panel and data quality

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research- especially Internet-based market research using online access panels.While usefully drawing attention to the issue of...

Catalogue: Panel Research 2006

Authors: Holland Hofman Brown, Renee Smith

Company: Harris Interactive (Europe)

October 8, 2006

How to be a future shock absorber

This paper highlights the way a more strategic approach to marketing intelligence can dramatically improve ability to predict the future. The professional marketing intelligence team (both the client and agency side) need to apply critical market and...

Catalogue: Congress 2006: Foresight

Authors: John Marinopoulos, David Smith

September 17, 2006

Patent watching

This paper proposes the Systematic Innovation Methodology as an option to conventional consumer research and understanding methods.Not only does this methodology help translate insights into successful prototypes, but it is also a self-standing...

Catalogue: Congress 2006: Foresight

Author: Alexei Bogdanov

September 17, 2006

Predicting the future principles for forecasting almost anything

Market researchers should reapply principles and practices from other domains in order to address the many challenges they face in their own businesses.This paper illustrates the diverse range of forecasting practices in use across a broad range of...

Catalogue: Congress 2006: Foresight

Authors: Omar Mahmoud, Vinay Ahuja

Company: Procter & Gamble

September 17, 2006

Foresight semiotics

This paper focuses on a project carried out for Procter & Gamble by marketing semiotics agency Space Doctors to develop a new model of the acculturation process in the U.S. Hispanic market. The U.S. Hispanic culture today embodies a shift towards...

Catalogue: Congress 2006: Foresight

Author: Marina Anderson

Companies: Procter & Gamble, Space Doctors Ltd

September 17, 2006

Foresight and innovation

Product innovations are developed for a future market with future consumers. Engineers and decision makers need to understand both to be successful. The paper shows an empirically based framework which systematically integrates the people dimension...

Catalogue: Congress 2006: Foresight

Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino

Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH

September 17, 2006

Marketing forecasting

More and more companies search for the solution and have turned towards other types of studies (than qualitative ones), trying out and developing methods while seeking to cross the disciplines, the points of view or contributions. Among these still...

Catalogue: Congress 2006: Foresight

Author: Catherine Bitoun

June 15, 2006

From server to panel

The authors recently analyzed ad campaign reach and frequency metrics derived from calibrated exposure frequency integration of DoubleClick ad serving data with Nielsen/NetRatings consumer panel data.The purpose of the analysis was to determine the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Craig T. Gugel, Kathryn Koegel, Rick E. Bruner

June 20, 2005