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Videos
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Citation

Fernandez, P. (2024a, April 24). Rainbow of Responses . ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/rainbow-of-responses-
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Citation

Palacio, X. (2023a, May 12). Descriptive results, or how to leave part of your turnover untapped. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/descriptive-results-or-how-to-leave-part-of-your-turnover-untapped


Videos
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Citation

(2022a, September 23). Freedom to Publish: Who?s Afraid of Opinion Polls?. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/freedom-to-publish-who-s-afraid-of-opinion-polls-


Webinars

Transforming data collection without paralysing your insights business

All too often, as insights companies strive to gain business process efficiencies by automating time-consuming manual tasks, they lose sight of the big picture. Many lack a full understanding of the complexities and challenges surrounding...

Catalogue: Webinars 2021
Author: Greg Dunbar
Company: Cint AB
July 8, 2021
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Citation

Dunbar, G. (2021a, July 08). Transforming data collection without paralysing your insights business. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/transforming-data-collection-without-paralysing-your-insights-business


Research papers

Monetising NPS to drive investments in CX

The volatility of the airline business, navigating oil prices, the environment, exchange rates, etc.makes CX investment decisions very challenging. Monetising NPS and creating a calculator to identify economic return enabled us to gain buy-in for...

Catalogue: Latin America 2020 - Insights Festival
Authors: André D'Abreu, Heitor Torres, Dana DiGregorio, Shane Baxendale
Companies: MESH Experience, LATAM Airlines Group
October 19, 2020
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Citation

D'Abreu, Torres, DiGregorio and Baxendale (2020a, October 19). Monetising NPS to drive investments in CX. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/monetising-nps-to-drive-investments-in-cx


Research papers

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival
Authors: João Pedro Calixto, Marcelo Chanis
Companies: Netquest, On the Go Survey Chats
October 19, 2020
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Citation

Calixto and Chanis (2020a, October 19). Talking with machines. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/talking-with-machines


Videos

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival
Authors: João Pedro Calixto, Mariano Garrido
Companies: On the Go Survey Chats, Netquest
October 19, 2020
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Citation

Calixto and Garrido (2020a, October 19). Talking with machines. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/talking-with-machines-11625


Webinars

Theory and back again: A researcher's tale

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin
Company: ZappiStore
July 8, 2020
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Citation

Henning, Johnson and Canin (2020a, July 08). Theory and back again: A researcher's tale. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/theory-and-back-again-a-researcher-s-tale


Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Holly Carter
Company: Forsta
April 30, 2020
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Citation

Carter, H. (2020a, April 30). Market research in times of crisis. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis