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Research papers

Eat fresh, Latin America!

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Aleixo, Ingrid Rivera
April 13, 2016
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Citation

Aleixo and Rivera (2016a, April 13). Eat fresh, Latin America!. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/eat-fresh-latin-america-


Research papers

Cybernetic brand choice models

I want to talk to you about certain types of modem trade research under study at the present time in a number of countries, especially in the United States and in France which I regard as the most advanced and forward-looking in the field. These...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Denis Lindon
June 15, 1965
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Citation

Lindon, D. (1965a, June 15). Cybernetic brand choice models. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/cybernetic-brand-choice-models