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Research reports

Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited

Associated British Hat Manufncturcers Limited (A.B.H.M.) representing seven component companies is in the process of preparing a three-year marketing plan. Some data is available on the market but this tends to be of a general nature. In order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971

Research reports

Potential demand survey for Mark Lane Ltd.

Mark Lane Ltd., Turf Accountants, have been considering expanding their chain of betting offices in the North West. The Company is interested in two shop sites, one in Northwich, the other in Leigh. Before making applications for licenses to open...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971

Research reports

Liquified Petroleum Gas dealer survey

This survey is designed to enable The Burmah Oil Company to make an initial exploration of the market for Liquified Petroleum Gas in the North West Marketing Area - specifically in an area within an approximate 35 - 40 miles radius of their Ellesmere...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970

Research reports

Qualitative research on liquid Horlicks

The overall objective of this research was to provide guidance on the possible consumer usage and market positioning of a 'ready-to-drink' Horlicks, to be sold in a tetra-pack. About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970

Research reports

The demand for Greek tobacco

The research is essentially required to answer the following questions: 1. What is the present demand in different European countries for various types of tobacco; 2. How is this demand changing from year to year?On the basis of the answers to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970

Research reports

Royal Navy officer recruitment

The first task of the research is to establish why the majority of young men replying to advertisements fail to complete and send off Application forms. Secondary objectives will be to examine how the caliber of those replying can be boosted, and how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Desk research

The objectives of the research are the following: 1. To establish the total current value and volume of Bath/Sanitaryware sales in the UK;2. To identify the different manufacturers of Bath/Sanitaryware in the UK;3. To establish the market shares of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Store traffic survey in C. & A.

C. & A. Modes are currently appraising the heating and air conditioning requirements of two stores, one in Liverpool and one in Newcastle-upon-Tyne. In order to determine these requirements accurately, it is considered essential to quantify the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970