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Research papers

The changing face of agency research in the UK

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
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Citation

Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk


Research papers

Discussion opening on Mr. Laborie's paper

Fuller's comment on the paper "Organising an opinion and market research company" by J. Fuller.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
×

Citation

Fuller, J. A. (1974a, May 01). Discussion opening on Mr. Laborie's paper. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/discussion-opening-on-mr-laborie-s-paper