Resources Library by ANA

"Emotional" conjoint

The traditional innovation process is staggered, comprising an initial product optimisation followed by messaging evaluation. Typically, product offers may be screened as they are moved from one stage to the other. This not only means more time to...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Amit Dogra, Samy Mardolker, Michael Fox

Company: ORC International Ltd

June 15, 2014

Social business for an intrinsic social change

Tri Mumpuni is an agricultural engineer who has been campaigning for community development and renewable energy for decades. Early experiences working with USAID and UNDP helped her develop understanding of how to create community-based models.In her...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Author: Tri Mumpuni

June 15, 2014

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sally Wu, Rob Valsler

Company: KANTAR TNS Malaysia

June 15, 2014

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aarti Bharadwaj, Sweta Agrawal

June 15, 2014

Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Author: Satyam Viswanathan

June 15, 2014

Bollywood drama in the research world

The study demonstrates that the concept of Dramaturgy can be successfully applied in consumer research to explore complex phenomenon such as multiple identities and relate these with needs, aspirations and behaviour. It is an effective substitution...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sandeep Dutta, Daisy Tanwani, Kavita Rahman Gulati

Company: KANTAR TNS Malaysia

May 13, 2014

Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Namita Mediratta, Evan Kodra, Rana El Kaliouby, Pankaj Jha

Company: KANTAR TNS Malaysia

May 13, 2014

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sally Wu, Rob Valsler

Company: KANTAR TNS Malaysia

May 13, 2014

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Norbert Wirth, Susie Zeng

Company: GfK

May 13, 2014