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Research papers

Running research communities in Asian markets

Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
May 13, 2014
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Citation

De Ruyck and Van Lieven (2014a, May 13). Running research communities in Asian markets. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/running-research-communities-in-asian-markets-8143


Research papers

"Emotional" conjoint

The traditional innovation process is staggered, comprising an initial product optimisation followed by messaging evaluation. Typically, product offers may be screened as they are moved from one stage to the other. This not only means more time to...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Michael Fox, Samy Mardolker, Amit Dogra
Company: ORC International Ltd
May 13, 2014
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Citation

Fox, Mardolker and Dogra (2014a, May 13). "Emotional" conjoint . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/emotional-conjoint-


Research papers

Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
May 13, 2014
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Citation

Viswanathan, S. (2014a, May 13). Mapping and interpreting socio-cultural change in urban India. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/mapping-and-interpreting-socio-cultural-change-in-urban-india-8139


Research papers

The essence of aroma

Research has shown that food choices made by an individual is a result of a complex interaction of a range of factors. Flavour preference, an expression of food choice, is an output of these interactions. This paper examines the influence of cultural...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Manjunath Desai, Geeta R. Lobo
Company: GfK
May 13, 2014
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Citation

Desai and Lobo (2014a, May 13). The essence of aroma. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-essence-of-aroma


Research papers

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim, Heesun Kim, Soyoung Lee, Yuri Jung, Heeyoung Kim, Jiyoung Suh
Company: KANTAR TNS Malaysia
May 13, 2014
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Citation

Kwon et al. (2014a, May 13). Unveiling online shopper's journey. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/unveiling-online-shopper-s-journey-8146