You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges.
ANA has found 12 results for you, in 156 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Asian youth and implications for marketing strategies

This paper identifies changes of consumption attitudes and characterizes values in the lifestyle of Asian youth, namely young people in their twenties, and their homogeneity and differences using survey results obtained from 1995 to 1997. Asian youth...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Mariko Yasue, Gu Xiang Wen
Company: Dentsu Macromill Insight
June 15, 1998
×

Citation

Yasue and Wen (1998a, June 15). Asian youth and implications for marketing strategies. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/asian-youth-and-implications-for-marketing-strategies


Research papers

Advertising creative strategies in Asia

This paper gives an overview of consumers' evaluation of TV advertising expression in China and Thailand, and identifies the route and mechanisms which form their appreciation and attitude towards advertising. A number of denominators to increase the...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Fumie Tanaka, Mariko Yasue
Company: Dentsu Macromill Insight
June 15, 1998
×

Citation

Tanaka and Yasue (1998a, June 15). Advertising creative strategies in Asia . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/advertising-creative-strategies-in-asia-


Research papers

Global guidelines for television audience measurement

The international joint industry Audience Research Methods (ARM) Group plans to publish GGTAM, its Global Guidelines for Television Audience Measurement, in spring 1999. This paper first reviews the origin of these internationally endorsed and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Author: Peter Menneer
June 15, 1998
×

Citation

Menneer, P. (1998a, June 15). Global guidelines for television audience measurement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement