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Research papers
Research fusion
Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea...
Catalogue: Congress 2013: Think Big
Authors: Greg Zwisler, Evan Simpson, Melissa Moodley, Colin Baker
Company: Ipsos MRBI
September 26, 2013
Research papers
Small numbers, big insights
Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...
Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
September 26, 2013
Videos
From research management to knowledge management to learning planning
This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken's CMI Knowledge Management System.The asset value of a company's research is barely leveraged today because project results areâif stored...
Catalogue: Congress 2013: Think Big
Authors: Sjoerd Koornstra, Haiko van Lengen, Philip De Wulf
June 15, 2013
Research papers
From research management to knowledge management to learning planning
This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heinekenâs CMI Knowledge Management System.The asset value of a companyâs research is barely leveraged today because project results...
Catalogue: Congress 2013: Think Big
Authors: Philip De Wulf, Haiko van Lengen, Sjoerd Koornstra
September 26, 2013
Research papers
A 4-dimensional view of the digitally engaged consumer
The evolution of technology has fundamentally shifted the position of the consumer. It's no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today's consumer is empowered by...
Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
September 26, 2013
Research papers
Screen life
Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...
Catalogue: Congress 2013: Think Big
Authors: Robert Ellis, Neil Mortenson
Company: COG Research Ltd.
September 26, 2013
Research papers
The next normal
Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesnât get bigger this was...
Catalogue: Congress 2013: Think Big
Authors: Carlos Garcia, Jo McIlvenna, Christian Kurz
September 26, 2013
Research papers
