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Research papers

Consumer behaviour and demand projections for the consumer electronics market in Brazil

The paper shows how it is possible to measure the influence of short-term cyclical factors on consumers' purchasing decisions in conjunction with factors specific to the market under analysis and obtain consistent models with satisfactory predictive...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Ana Hutz, Christian Andrei, Gustavo Madi Rezende, Elisabete Paschoal
Company: Philips International
April 18, 2004
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Citation

Hutz, Andrei, Rezende and Paschoal (2004a, April 18). Consumer behaviour and demand projections for the consumer electronics market in Brazil. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-and-demand-projections-for-the-consumer-electronics-market-in-brazil


Research papers

Creating desire - Helping the buyer to buy

This paper outlines the rationale and process for developing a new kind of consumer insight programme; innovative in both its way of 'mining' for emerging consumer desires (as a platform for future brand planning and development) and its approach to...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Mark Rodgers, Mattias Ostlund
April 18, 2004
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Citation

Rodgers and Ostlund (2004a, April 18). Creating desire - Helping the buyer to buy. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/creating-desire---helping-the-buyer-to-buy


Research papers

Reality TV and the growth of ethnographic/qualitative research - coincidence or context?

All research and media exist by definition, like everything else, in context. The cultural shaping of (expectations) of methodologies, presentations, analytics, and values is not a surprise and while it is easy to deride the trivialisation brought...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Author: Neil McPhee
April 18, 2004
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Citation

McPhee, N. (2004a, April 18). Reality TV and the growth of ethnographic/qualitative research - coincidence or context?. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/reality-tv-and-the-growth-of-ethnographic-qualitative-research---coincidence-or-context-


Research papers

To know you is to love you

On the basis of a program instituted by Kraft Food to better understand consumer motivations, Kraft Foods Iberia conducted a survey for one of their core categories and main brands. Through buying behavior, the group of individuals that would help...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Maria Agui, Maria Fernández
April 18, 2004
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Citation

Agui and Fernández (2004a, April 18). To know you is to love you. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/to-know-you-is-to-love-you


Research papers

A journey to the centre of the earth

More and more companies talk about the idea that putting people at the heart of their marketing is fundamental to the success of their business.Fewer admit how hard it is to get a grip on what really motivates consumers and on why people behave as...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Author: Nic Hall
April 18, 2004
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Citation

Hall, N. (2004a, April 18). A journey to the centre of the earth. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-journey-to-the-centre-of-the-earth