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Research papers

Motivation research in practice co-ordinated with marketing research

This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Börje Lindberg
June 15, 1957
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Citation

Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/motivation-research-in-practice-co-ordinated-with-marketing-research


Research papers

Activation

A basic research technique which measures sales, resulting from advertising, has long been a recognized need of the advertising profession. Now comes a major development which offers a way to measure the sales effectiveness of advertising. We can now...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: George Gallup
June 15, 1957
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Citation

Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/activation-


Research papers
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Citation

Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-


Research papers
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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-


Research papers

A note on the application of motivation research in a modern advertising agency (French)

The modern advertising agency does not create any advertisement in a vacuum. It ensures that everything published by its clients is part of an integrated marketing operation - whether it is an advertisement in any of the major media, point-of-sale...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Graeme Cranch
June 15, 1957
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Citation

Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency (French). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/a-note-on-the-application-of-motivation-research-in-a-modern-advertising-agency-french-


Research papers

American experience with motivation research

Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media — not only in the...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Paul Lyness
June 15, 1957
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Citation

Lyness, P. (1957a, June 15). American experience with motivation research. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/american-experience-with-motivation-research


Research papers

The application of factor analysis to the study of army morale

The purpose of the paper is to show the application of the factor analysis as a method to evaluate the army morale.

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Charles Chandessais
June 15, 1957
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Citation

Chandessais, C. (1957a, June 15). The application of factor analysis to the study of army morale. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/the-application-of-factor-analysis-to-the-study-of-army-morale


Research papers

Motivation research and psychoanalysis (French)

Born of the recognition of the irrational character of the "buying act", M.R. in its rapid growth raised - and continues to raise - criticisms and sarcasm. At the source of most of these criticisms we find a confusion between M.R. and psychoanalysis...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Alfred Denner
June 15, 1957
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Citation

Denner, A. (1957a, June 15). Motivation research and psychoanalysis (French). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis-french-


Research papers

Motivation research in practice co-ordinated with marketing research (French)

This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Börje Lindberg
June 15, 1957
×

Citation

Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research (French). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/motivation-research-in-practice-co-ordinated-with-marketing-research-french-