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Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973
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Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers-german-


Research papers

Housing for disabled people

This paper is based upon a study undertaken for the Department of the Environment and was designed to assess the housing needs and preferences of disabled people in terms of design and location of their dwelling. The main subject of this paper is a...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: E. Fernando
September 1, 1973
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Citation

Fernando, E. (1973a, September 01). Housing for disabled people. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/housing-for-disabled-people


Research papers

The theory and practice of index construction, illustrated with an index of anomie

The concern with Quality of Life and the large numbers of social indicators that are being identified as relevant to quality of life, raises political and ethical questions in respect of choices that must be made from among them. The necessity to...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: E.J. Van Goudoever
September 1, 1973
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Citation

Van Goudoever, E. (1973a, September 01). The theory and practice of index construction, illustrated with an index of anomie. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-theory-and-practice-of-index-construction-illustrated-with-an-index-of-anomie


Research papers

Using government data for research and instruction

Data files developed by the government are frequently very large consisting, in some cases, of many millions of logical records. The needs of those who would do secondary analysis of these data have not necessarily been a factor in determining either...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Judith S. Rowe
September 1, 1973
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Citation

Rowe, J. S. (1973a, September 01). Using government data for research and instruction. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/using-government-data-for-research-and-instruction


Research papers

Consumer behaviour and the buying decision

Marketing as a problem - solving science is profoundly involved in the study of consumer behaviour. All management decisions concerning marketing activities and researches are founded in some way on hypotheses regarding the behaviour of consumers and...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mihail C. Demetrescu
June 15, 1973
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Citation

Demetrescu, M. C. (1973a, June 15). Consumer behaviour and the buying decision. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/consumer-behaviour-and-the-buying-decision


Research papers

Social research for planning purposes in a large urban authority

This paper examines each of these themes in their implications for local government social research and relates them to studies carried out by the Greater London Council. Within the context of the powers granted to it by the London Government Act,...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Norman Perry, Jennifer Owen
June 15, 1973
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Citation

Perry and Owen (1973a, June 15). Social research for planning purposes in a large urban authority. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/social-research-for-planning-purposes-in-a-large-urban-authority


Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973
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Citation

Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-integration-of-the-staff-in-the-enterprise-and-its-significance-in-the-regional-surrounding


Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973
×

Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers


Research papers

Marketing research in Western European capitalistic countries (French)

This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jean S. Sugdury
June 15, 1973
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Citation

Sugdury, J. S. (1973a, June 15). Marketing research in Western European capitalistic countries (French). ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/marketing-research-in-western-european-capitalistic-countries-french-